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301 Redirects for Websites

301 Redirects for Websites

Hi, this is Betsy from Blackbaud. In this video, we’re going to discuss how to use the URL redirect section to create 301 redirects. 301 redirects reroute web traffic
from old URLs to new pages on Blackbaud website without losing search engine rankings for the web pages. To start, let’s go to URL redirects. The grid displays the 301 redirects for your website. When website users browse to URLs in the Redirect this page column, the program uses 301 redirects to reroute them to the corresponding URLs in the To this page column. To create a redirect, click New redirect. Then enter the URL to redirect in the Redirect this page field. Make sure to enter the full URL, including a
protocol such as “http” at the start. Under To this page, select whether to reroute users to a
page on your Blackbaud site or to a page on an external site. Then enter the URL where you want to reroute website users. After you click Save the new redirect is included in the
grid. 301 redirects are useful when you migrate to your Blackbaud website from
an existing domain that you own because they allow you to preserve page ranks
and maintain back links for URLs on your old website. When you reroute traffic from a website domain you own, make sure to point the domain at Blackbaud NetCommunity so it receives incoming requests. If your old site is hosted somewhere else on a different server and does not run through Blackbaud NetCommunity, it does not create redirects because the program cannot receive incoming requests. After you set up redirects, you can
download them into a Microsoft Excel spreadsheet. Click Export CSV and
select a location where you want to save your spreadsheet. If you edit redirects in a spreadsheet, you can also click Import CSV to upload changes. On the Import CSV screen, select
whether to add new entries alongside the existing redirects or overwrite the
redirects in the program. Then select the spreadsheet to import. The file you import must have the original URL in the first column and the redirect target URL in the second column. Also, the first row should not include a redirect because the program reserves this for headers. That’s all for
this demonstration. To learn more about 301 redirects, check out the
Administration Guide and the program’s help file. Thanks for watching!

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