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360 Fundraising for Fundraisers: 6 Ways to Increase Nonprofit Funding with Virtual Reality Appeals

360 Fundraising for Fundraisers: 6 Ways to Increase Nonprofit Funding with Virtual Reality Appeals


[MUSIC PLAYING] When I was three years old,
I was diagnosed with Polio. My village did not like me. They said I was useless. I was never called by my name. I was the girl with no legs. My name is Anji. Growing up, I often
stayed in my room. I could hear the laughter from
the children playing outside. If I could have walked, I
would have played with them. I went to school because
I wanted to be smart, to contribute to my village. I wanted to be
like everyone else. I crawled three kilometers
to school each day. My hands and legs would bleed. In the summer, they would burn. My name is Nallamma. When I was 16, my parents
found me a husband. I wanted to make
my family proud, so I left my home to
meet and marry him. Sometimes it was difficult
for my husband to find work. I wished I could help. The men in the
neighborhood humiliated him because I wanted to work. I had many dreams
when I was young. I wanted to be a schoolteacher,
but a woman is not respected unless she’s married. My name is Sarojamma. I am a widow with
three children. When I was married, I
was not allowed to work. When my husband became ill,
I worried we would starve. After he died, I was alone. I worked the fields to
provide for my family. I was an outcast, a
symbol of bad luck. Women without husbands
are not respected. When I was 16, a
member of VFF told me about the women
association, where I was trained to make
[INAUDIBLE] and tailored clothes. It was then that I
realized that I was more than a girl with no legs. They made me feel like family. I learned about the
VFF 12 years ago. They showed me that
I could have a voice. They taught me the skill
needed to work on my own. The women association
has changed our village. We meet every month to address
our community’s problem. The men listen to us and we
are there for each other. In 2013, I saw a job posting
to be a rickshaw driver. I had passed the
driving exam, but I couldn’t afford the rickshaw. The VFF gave me
40,000 rupees loan. Today, I’m the only
female rickshaw driver in two counties. And one of only 18 female
drivers in [INAUDIBLE].. Supporting my family
is empowering. Before, it would take woman days
of begging to get 100 rupees. The women association
give me a loan immediately and now I have my own chicken
farm and chicken shop. I didn’t know it was
possible for women to own their own
business before I became a member of the
women’s association. But now, banks see the value
in loaning money to women. Things are changing. I want the young women in
the women’s association to know that they have rights. They don’t need to be afraid. Today, I employ my children. It is important
for me to show them that they can do
anything they want. I will not force my
daughter to marry young. [? Nandoni ?] wants
to be an engineer. [? Veela ?] plans to attend
an [INAUDIBLE] college. They can follow their dreams. Our village is changing. VFF’s skills training
and education has given hope to
a new generation. There are many more
children like me. They now have opportunities
that I never had. I’m proud to have a job
and to support myself. I’m no longer known as
the girl with no legs. I’m called Anji,
and I am so happy. You just watched the
incredible story of Anji. And the VR 360 video that we
filmed, The Empowered, which features three women
growing up through poverty and becoming woman
entrepreneurs. Hi, I’m Chris
Hammond, CEO of CGC. CGC is a full-service
consulting company that’s focused on nonprofit
fundraising, marketing, and corporate social
responsibility. So as you can saw here that
we went to India, specifically Bangalore, or Southern India. And we went to [? Anatsafor, ?]
Andhra Pradesh, and Telaga, the provinces in India. And the reason that we went
down there is we had a client– VFF USA, specifically–
was looking for a way to engage the American audience
by bringing Americans to India. And so, one of the
dilemma that we’re faced with when
working with VFF USA, was how to get their new
brand in the United States to the American audience. And so, one of the things
that they presented us was a budget that was focused
on public relations, or PR. What do you mean by PR? And we found is this is
often within the nonprofits and through fundraising, is
that PR is very broad statement. So by digging deeper in what
we wanted to figure out really, at the end of the
day, they wanted to launch their organization
in the United States. So by dissecting their budget
of what they had for PR, we were able to identify a
variety of areas in which we could accomplish this. One was to create a basic event
that would be later in the year and have a specific
PR game around. One of the things
that we thought would bring a nice buzz
around the event itself, was to add the most modern
technology that’s being used in the fundraising world. And that, as you saw, was
360 and virtual reality. The pitch that we
presented, specifically, was that we noticed that when
the individual person would go to India, and they would
meet the people that they’re actually helping fundraise
for– their money is benefiting, we found that it increased
in donations and connections between the donor and
the organization itself. So obviously we can’t
bring the entire population of the United States to India. But using virtual
reality and 360, we found that we could
bring that to India, thereby bringing India
to the American audience. All right, so all
these things we just talked about, it’s
great for VFF, but what does it mean for you? And so, one of the things
that we wanted to focus on is any nonprofit has a customer
base, or a fundraising base. And so, the power of we can
do with today’s marketing– You have YouTube, and you
have Facebook, and a variety of other social
media platforms that gives your nonprofit
the capability to specifically target
individuals that would be interested in your cause. And combining that
with virtual reality, that has a one-on-one
connection– as you can see with
Anji and India itself– imagine your nonprofit,
whatever it is your cause is, being able to bring
the specific donor that you targeted through Facebook,
YouTube, et cetera, and to be able to reach a
specific emotional connection to them. So, when you post a
video and it’s in 360, it’s three to 10 times
more likely to be shared. And because you’ve created
an emotional connection, not only will it be shared, but
people will feel and be more– and more opportunity to actually
donate to this, versus it just being an entertaining video. That’s the power of virtual
reality, and specifically 360. That is why at Corporate
Giving Connection we focus on nonprofit
fundraising, nonprofit marketing,
and corporate social responsibility– where we can
really work with your nonprofit from A to Z of just
getting integrated, to actually doing
the implementation. Our specialty is our
ability to be innovative, it’s our high energy,
and it’s our ability to be able to really
integrate with your team– to really be an ambassador
of your nonprofit, as well as a leader. What we did is we went out and
found the best experts that could help your organization
on the marketing side, whether it’s through email
marketing, social media, graphic design, web site
maintenance, video production, or even specifically branding. We believe that those
tools in combination with our expertise
in the development world, or the
fundraising, creates a 360 area where your
organization has everything that they need to succeed. Whether you’re
small or large, we believe we have an
opportunity or service that can help you guys grow. You can reach us through our
website, our social media– Twitter, Instagram, and
Facebook– as well as our email address. Mine is [email protected] And I am [email protected] And don’t forget, you
could always just call us.

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