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5 Tips for your Fundraising Pitch Video

5 Tips for your Fundraising Pitch Video


We’ve all heard of the elevator pitch you’re in an elevator for 30 seconds to a minute with an investor How can you successfully and concisely sell your business? For nonprofits donors are your investors and you can pitch people far and wide with YouTube and social media In this episode I’ll help you bring your pitch into the 21st century with these tips for a fundraising video This is 5 tips for your fundraising pitch video Organizations across the board are pivoting to video 77% of Americans now own smartphones and on average watch over a thousand minutes of video per month This just goes to show that people want your information to be… Video is a quick way to get your message out there in a world with a decreasing attention span Looking specifically at fundraising Studies from crowdfunding sites like IndieGoGo have reported that campaigns with pitch videos raise 3x more funds than campaigns without pitch videos more money for more impact But before we get to the tips many of you might be thinking we don’t have equipment or a video editor to take this on… how would we even execute this? If you are in the 77% of Americans with a smartphone, you can do it A pitch video doesn’t have to be oscar-worthy in quality and a smartphone video may even feel more authentic With these tips, you can point and shoot your way to an engaging pitch video even if you aren’t Steven Spielberg #1: Roll the credits Who are you and why should viewers care? Remember that it’s not just your loyal constituents who will be finding the video but their friends and their friends of friends Give viewers a brief outline of your vision and mission while showing them your employees and volunteers Don’t be big and don’t be modest Show and tell the audience why your organization and the people in it are awesome Tip #2: Channel Pixar In his book “To Sell is Human” Daniel Pink outlines the Pixar pitch This style is modeled on the narrative structure of a Pixar film Turn your fundraising pitch into a story using the following formula Once upon a time [blank]… every day [blank]… …one day [blank]… because of that [blank]… …because of that [blank]… until finally [blank] Source from your mission statement adding more details about why you need donations, where they will go, and why To reiterate think of it as: this is the problem we have… …this is why it is a problem, and because of your donation we can do this to solve it Tip #3: Keep it short Short attention spans! You’ve probably already zoned out while watching this video Your video pitch should be no more than 2 minutes long Tip #4: Be human Include human faces in your video either as talking heads or as b-roll and beware of the curse of knowledge: steer clear of technical or internal jargon Explain your cause, your goals, and why you are fundraising like you’re talking to your grandma or your nephew Tip #5: Just ask How much do you need and what are you going to spend it on? Always end with an ask Be clear on how much you want to raise and what you’re going to spend it on If possible, outline the impact of different donations to make it feel tangible For example, $5 can get turtle a hat and $10 a sweater and so on Cute pictures or b-roll always help Now go take a camera or a phone and start shooting your pitch video Have more tips to share? Tweet them at us @wholewhale and Remember to subscribe to our channel and check out our site for more resources

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