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Classy Cowgirls: Fashion and Flair on the Range: Episode 818 – America’s Heartland

Classy Cowgirls: Fashion and Flair on the Range: Episode 818 – America’s Heartland


“America’s Heartland
is made possible by…” The American Farm Bureau
Foundation for Agriculture. Dedicated to building
greater awareness and understanding of agriculture
through education and
engagement. More information at:
agfoundation.org. Farm Credit – financing
agriculture and rural America
since 1916. Farm Credit is cooperatively
owned by America’s farmers and
ranchers. Learn more at
farmcredit.com The United Soybean Board
whose “Common Ground” program creates
conversations to help consumers get the facts
about farming and food. There’s more at:
findourcommonground.com The Fund for Agriculture
Education – A fund created by
KVIE to support America’s
Heartland programming. Contributors include
the following   ♪ Saddle Up! I love it! I mean, the cows and the
horses and the gettin’ dirty. It’s all really great. It’s time to get sassy! I think that we are really staking a claim on the fashion
world. From being a cowgirl. With women who love
the lifestyle… down on the range! Its a lifestyle. It’s a
commitment. It’s a way of life. Hi I’m Sarah Gardner. We’re headed for Western New
Mexico to meet a women whose life included
architecture, entertainment and an interest in horses. Then she decided she just might
have room for ranching. I’m a city girl by day
and after the 9 to 5 I get to come
and be a cowgirl. I’m Kristen Simoes, saddle
up and meet some classy cowgirls on this special
edition of America’s Heartland! ♪   ♪ You can see it in the eyes
  of every woman and man ♪   ♪ in America’s Heartland
  living close to the land. ♪   ♪ There’s a love
  for the country ♪   ♪ and a pride in the brand ♪   ♪ in America’s Heartland
  living close, ♪   ♪close to the land ♪ ♪   WE’RE JUST OUTSIDE OF LAS
CRUCES, NEW MEXICO IN THE SHADOW OF THE ORGAN
MOUNTAINS. THE PERFECT SETTING FOR
CELEBRATING THE MYSTIQUE OF THE AMERICAN
COWGIRL. JUST AS COWBOYS HAVE ROUNDED
UP CATTLE IN THE PICTURESQUE PASSAGE
FOR DECADES, MANY WOMEN HAVE BEEN
RIGHT ALONG SIDE THEM. AND FOR SOME WOMEN TAKING
ON THAT COWGIRL STYLE IS POSSIBLE, EVEN WITHOUT
SADDLING UP! Brooklyn Scalva isn’t a full
time model…. but today’s she’s getting ready
for her close up. You have bright pink and
blue and it is gorgeous. It looks amazing. Brooklyn is
one of several models who have gathered at this
ranch-house just outside of Las Cruces, New
Mexico. I feel that
cowgirl fashion is, just you know overall it
is your, your personality, who you are and you are able to
express it through your clothes. The women come from different
backgrounds and regions. But what they have in common
is their passion for the cowgirl lifestyle. Our models are all genuine
authentic you know, country
girls. Whether they’re cowgils or
farm girls or whatever. They’re all real girls who
live the life and are into Western themes. So they’re not
models by trade. The photoshoot for a new
magazine is just about to begin. The magazine? Dirt Road Daughters. The gritty title is fitting
for this magazine filled with articles on fashion, food
and living the country life. But this isn’t your mother’s
country life magazine. There is this whole
sisterhood out there of cowgirls and rural
girls and farm girls. And we wanted it to feel when
you read the magazine like you’re getting to meet a new
friend…. so everything is kinda written
in the first person and it’s not so instructional
and formal. The magazine is the
idea of Thea Dreisbach. Actually we do the print
magazine and then we also have an electronic
version for our, like die-hard iPad
and Kindle users. But I personally love
the feel of a magzine. And I think there’s
something that’s inherently good about, like ripping it
out and putting it in your mirror and dog-earing
a story that you like. In like 3-4 months we had
5-thousand Facebook fans on our page. We’re over 10-thousand now
and people when they see the magazine they’re, they’re
almost surprised they get it and this looks neat and they
start flipping through it and there’s like a
little bit of fashion, a little bit of ag., a little
bit of ranching and some home recipes and
things, and people are like “oh, this is
really good”. So what do you like? What speaks to you
here that we can try? I like all the lace! Isn’t it fun? It’s really over the top. so um I think this is a
great color, personally. Okay. So with this little
mauve sash here… You put cowboy
boots with this huh? Cowboy boots with everything,
you can’t go wrong. I think that is a huge thing in
being a cowgirl is displaying your attitude and your
personality through your clothes. So it’s a little bit
mainstream and a little bit fashion as long as you
got the boots, right? Of course, of course. That’s the signature
right there. You’re able to wear
whatever is comfortable. You always have to
have your cowboy boots. Your cowgirl boots. It’s just a necessity. What do you hope that women
get or learn about fashion and the western
style? I hope that they feel like
they got a a taste of someone they
didn’t know. So everything is, everything
in fashion is subjective and you know, who’s seeing it
and what you like and so we try to do a little bit of
everyone’s preference, like when we set up, we did
the some riding looks for this year,
or this issue. Yeah, try that….there
we go, I like that. We work with designers. We work with some major
labels like Lane Boots and then we work with a lot of
independent designers that we find on ETSY there is
just a treasure trove of people doing so many creative
people like with their own
little lines. And so we get
stuff from them. Kinda pull things from
all over the place. And also a few little
western boutiques that send us some things. So, do you have a style
that you look for? Do you look for classic,
timeless pieces or something that’s really
unique and fun? Well, a little bit of both. Because I think that mixture
is what really lends itself to a western
style. Is those timeless pieces
mixed with just kinda fun trendy
items. Which I think goes with
all, you know, fashion. But um, like for
example this . . . this whole shoot that we’re
doing is inspired by the junk gypsies
junkorama prom. So it’s kind of a BoHo
Hippie Cowgirl chic over-the-top
Prom dress theme. So it’s gonna be lots of
dresses and fun accessories. Dressing up
definitely is fun, but why celebrate the
cowgirl lifestyle? So what is it that women
like so much about the cowgirl
mystique? You know, I really think
it’s the old time romance of the western lifestyle
and for girls, too, I think it’s every little
girl loves horses and so, personally I feel that as
far as cowgirls go it comes from the horses and
the love of horses. So how has the cowgirl style
changed though now from, from the western
style of the past? You know, I really think
it’s hasn’t changed that much. We’ve talked a little bit
about some of the classic traditional western pieces,
and they really are timeless, and it’s just
kinda staying up to date with some of the
modern fashion trends, the mainstream fashion
things and working those real classic western
pieces into it. And also you see some of
the new fashion pieces, they’re like those timeless
pieces and they, like, add a little extra punch of
color or a little bit more accessories, so it kinda
just goes with however the mainstream fashion is going
and with that western flair. There’s something special
about people in agriculture, about people who are
around animals and horses. They’re good people and we
want that for our kids. Emma is 20 months old, and
our oldest daughter is Esther. She’s seven. So we have ages
seven, five, three and one. From the time they’re in the
womb, they’re on a horse. They go to sleep. That’s where
their life is. I think probably the most
important thing they learn is they learn
self confidence. They get on that horse, Rachel’s three and she does it
by herself. It’s almost
natural that she works hard. She does things to the
best of her ability, but I think that that’s tied
back to working on the land and learning
from that. And that’s definitely
something that has been instilled in us, in our
culture and in our family, is a work ethic, and that’s
extremely important. And I see
that in the kids even if they’ve moved on
from the ranch. They still have that work
ethic that they learned. They many not go into
agriculture. They may be a doctor or
a lawyer or even more importantly they may be a
mother but they will take the things they learn
here and they will go on. And I would like to call that
lucky I would call that blessed. Recent figures show more and
more women are running farms and ranches all
across the heartland. Amanda Mayfield has held a
number of different jobs. But now she has decided that
her future is focused on raising cattle
in New Mexico. We’re going to be branding,
castrating, de-horning,
vaccinating. Just another day at the
job for Amanda Mayfield.. Easy mare. ..and her fellow
cowgirls on the ranch. Her granddaughter, Danely
and daughter Erika. And there are cowboys here,
their ranch hand and Erika’s
husband. And this morning the
cowgirls are riding just as tough in the saddle as
their cowboy counterparts. I could see her definitely
stayin’ on with the ranch. I mean, it’s her passion. She loves horses and she
loves the cowboy way. Just like her daughter,
Amanda Mayfield handles the cattle like an
old pro today. But she took an indirect
life path to get to this New Mexico Cattle
Ranch. She grew up on a small farm. We had cattle and a farm. Uh, not really ranching
in this capacity. My father had property
south of where we lived. And he had a
registered herd. But I was not really
involved in it much… the horses were my thing. Her love of horses led her
to compete in horse-showing competitions
across the country. Later she took it to the
next level: horse-racing! I loved to race ride and I
loved the challenge and the
excitement. The excitement of winning. That’s why you race ride,
is to win the races. And I’ve…I ‘m pretty
competitive, I guess. So that was a lot fun. I gotta see a
lot of country. But my mom took…I sent
everything home to her. All my things in the
newspaper and all my win pictures and
everything. And she compiled this
three-ring binder and I decided to have it put in
printed or scanned and put in a hard bound. ‘Cause I have two girls and how
was I gonna split that book up? And it was her mom that
brought Amanda home from her horseracing
career. You know, I was 30 and I you
know I didn’t want to lay off. I wanted to stay
in the saddle and, and ride as long as I was
healthy and was aggressive. You know, you have to be
extremely aggressive. And I was racing in Florida
and my Mother got ill. She got emphysema. Well, she had
pneumonia. I left my tack and
everything in Florida. And I came home for 30 days
thinking you know I’m gonna get Mom well, she’s gonna be
great and I can go back, you know, in a couple weeks here
and she wasn’t really getting
better. And I just…I just
couldn’t leave. I…If I could see that she
was gonna be alright I would have gone in a
heartbeat. After moving back to New
Mexico Amanda purchased a ranch, and married her husband Butch,
who also raises cattle. It’s a lifestyle, it’s a
commitment and it’s a way of
life. And, and I, my Dad
always said well, you shoulda done this a
long time ago, you know. And her horse-riding skills
are put to the test today rounding up cattle
for vaccinating. Trying to rope a calf, the
rope catches her cross-ways. But dusting herself off and
getting back up after taking a tumble is something
Amanda is familiar with. Yes, I had um, I had six
concussions I think. I broke my collar
bone, broke my leg. But you know those
things… I mean they weren’t the horses
fault. Amanda’s love of the
lifestyle is also instilled in her daughter
Erica. At what point did you
decide that this is, this is I’m assuming, how
you wanted to spend your life? That’s a good question. I don’t, I really don’t
know when it hit me. I went to college thinking,
I’m getting off the ranch. I’m not coming back. Um, and it took about a year
for me in college and away from the ranch to realize
that’s not what I wanted. But I didn’t
have the option. My mom said your’re either going
to school or you’re not coming home. So, I finished my degree. I got a degree in Ag.
Business from New Mexico State and I went to work for
the Department of Ag. as a marketing specialist
for a couple years. And I enjoyed it. I learned a
lot. I got to meet a lot
of amazing people, but I’m just not an eight
to five kind of person. It just was not me. So, I talked to my Mom and
she said that, you know, they needed the help and that if I wanted to come
home, I could. It’s no surprise, considering
that after going away to school, becoming an architect, joining a
band and becoming a jockey, Amanda’s father knew where her
heart was all along. He could tell how much I loved
it, and how dedicated I was. Not to say that I wasted
the time for my degree, but that, you know, he could
tell my heart was really in it. So, he knows. See? He knows. It takes a lotta work to
exist out here and it takes a shoestring budget
to exist. And we don’t mind that
because obviously it’s the lifestyle
that we love. My big inspiration into this
industry was uh.. the man I fell in love with at Cal Poly… 32
years ago, my husband, Jeff. Anything that Sheila does she
gives 110 percent, doesn’t matter whether it’s here
on the ranch or with the cattlewoman’s
organization, or at church, taking care of the
kids. She puts everything into it. Not many people get to work
with their moms especially out working cattle on
horseback and stuff. And she’s a good hand. She helps
my dad a lot, especially when his kids aren’t
here. She’s out there every day
doing things that any other cowboy
could do. Yeah, I’m very proud of my mom
and all she’s done and
accomplished. We feel that we
are contributing to the food that feeds this nation and
this world and to that extent that our little piece is
helping, we’re very proud of that. You know, looking at the
seasons.. You know, every
season is different. It brings the- the
change to the year, watching the- the cattle and
the calving season and the new life that comes and I
appreciate that so much, getting to see that cycle
And the fact that uh.. we can be a part of that is humbling and it’s definitely
a blessing. Now that I know all
about cowgirl fashion, it’s time to
learn the lingo. So you’re from Idaho, South
Dakota and New Mexico. Is the cowgirl slang
different in all those places? We say “fixin'” a lot, “fixin’
to”.. Fixin’ to do something. I think the terminology is
different like dam, tank,
slough. Um.. We call it a bog. Coyote? That’s from the.. That’s just the Texas
accent coming out. But it’s not a
half-cow half cat. No. Different parts of the saddle
are referred to differently. We talked about yesterday
the cinch or the girth. Leggins or you know. Ok, can you have a
cowgirl fashion faux pas? And if so, what is it? I guess just keep it classy, is
the probably.. You can dress it up
as much as you want. The one, I guess the pet peeve
or something that I don’t want in my cowgirl fashion is no
matter how hard you try, you see girls with tan lines. And I think with trying to
avoid horrible tan lines when you are
wearing.. ‘Cause you are out riding and
usually have a long sleeve shirt and you end up
with a tan hands. Right. Yes. Or a short sleeve shirt… from
gathering cattle. It doesn’t matter how much
sunscreen you are wearing. You’re just burned to here. I think the other
thing at least to me, is chipped
fingernail polish. That’s why I don’t wear any. I am like a serial
nail polish painter. Like I paint my nails
about every four days. Really? Well it hides the dirt underneath your fingernails,
which is one of my pet peeves. I don’t like it under there. I’m not scared to get dirty
I just don’t want to see it. And then if it gets
chipped I’m instantly taking it off and
redoing it. And toenails are
the same way. And my toenails are pretty
much always painted even though no one
ever sees them. Just because it makes me
feel good about myself. Pretty toenails
are important. I think the cowgirl culture
and our type of girls. We dress up. People don’t
think that we do. You know, the chipped
fingernails and the bra lines and the tan
lines. I mean we’re not all the
hicks in the sticks. We are classy you know. And we
are very glamour-y. And just because we dress
mean are not hard working. Branding, weaning. All of that stuff. We got our fingernails but
we get right in there with the blood guts
gore and dirt. So. And then you polish
them afterwards. Okay. That makes sense. We clean up good. Back at her ranch, Amanda
Mayfield has something to show
me. Let me show you something
special, Sarah. This is a real special momento,
if you will, that my other made. Oh wow. This is accumulation of
several years of horse showing. That is amazing. Predominately
in California. Had over 500 ribbons and my
mother… When I went away to college, she
decided to sew it into this
quilt. And so she cut the rosettes
of it and took all the pieces of ribbon that had
lettering that kinda told what they were won for and
and when and she sewed them on this actually just a
sheet backing and they backed it with a quilt. And these go back
how far…what year? Well, I started
showing in 1961. So I was eleven. Givin’ my age away. I was about eleven or twelve
when I started showing. Look at the years
of memories. So is there, are there one
or two that really stand out to you that you
can find here? Yes. I said, predominately I said
they were won in California. But when I came to New
Mexico to show when we moved here there was only a few
county fairs and a few uh sanctioned Quarter
horse shows. But some of the bigger
quarter horse shows like in El Paso…I think this is
one here that was called the international…where
did I see it? Here…International
liveEl Paso, Texas 1967so. That, they have a
big fair going on, a big rodeo and that’s like
that was the… kinda a big win for me. And these are horse shows? They’re youth shows? Most of them are youth, except
for the quarter horse shows. There’s pole bending,
barrel racing, English, western you name
it… everything. Yeah, everything. And um, you know, it’s
just years of traveling. My mother was my biggest fan and
supporter as you can only
imagine. Because she hauled
me through you know, I would of never had the
opportunity to do this if I hadn’t had the support
and the backing from her. I took it serious. Real serious and I worked
hard with my animals and I guess she felt that this
was her way to reward me. But really, she’s
in every stitch. My mom, you know, the
embroidery is all different patterns and colors which
makes it, you know, it adds to the
uniqueness of it. But yeah, it’s a
treasured piece. And she was… she shared my
triumphs and my failures. And all…the whole thing. She was with me
the whole time. So it’s very special. And everything
hand-stitched? Yep, completely. She basted the ribbons on
all of it conclusively and then she came back and used
the colored embroidery stiches and basted it
all together like that. And people would come
and visit they say, Oh Terry what are
you working on? She goes, well this is
this quilt for Amanda. And they would even stitch
on it a few times I mean, and different people would
just… oh, let me throw in a few
stitches. So it’s really a
collective piece here. We feel like the earth
and everything to it, the animals, the
grasses, the trees, evrything that we get to
enjoy every single day. We just feel like we’re just
here for that miniscule moment to take care of it
and to treat it right, to leave it in better
condition than what we got it and that’s just the
way we feel about it. I feel like I’m the most
blessed on this Earth sometimes with what I have,
what I get to see of every morning when I get up and
look out the front door just to see the green grass and
the cattle out there grazing and you know my family, I
can call on my family for anything and they’ll be
there in a heartbeat. It’s wonderful. I think that’s the best part
of life – to be able to live that close to your family
and see them every day, have them involved in
your business everyday. You know when
you go to work, your’re going to see as
many of them as you can. It’s a very, um,
secure feeling. It’s a secure feeling
in knowing that this land will be preserved and will
always be ranch land. It will never be developed
for not only the rest of our generation but our children’s
generation, our grandchildren. It’s perpetual,
it’s forever. The work of a cowgirl can be
rough, hard, exhausting and dirty, but the
mystique of the cowgirl stretches back
generations. Back to the 1800s, when
Annie Oakley traveled the countryside with Buffalo
Bill’s Wild West Show demonstrating her
sharp-shooting skills. To present day, when a young
girl is drawn to the life just like her mother
and grandmother. It’s a lot of hard work and the
rewards are few and far between. It’s always nice
to be around, you know the cattle
and see new life. And see all your
hard work pay off. But monetarily it doesn’t
pay off very much and you have to really enjoy
what you do. And have a passion for it. There’s a lot of hot
days a lot of cold days. But it’s all I want to do. When women gather to celebrate
the lifestyle through fashion. You have to be brave
enough to get dirty, and you also have to be
brave enough to get pretty and
get fancy. The mystique of the
American cowgirl lives on. THANKS FOR SADDLING UP AND
JOINING US ON THIS SPECIAL EDITION OF AMERICAS
HEARTLAND. WE’LL SEE YOU NEXT TIME. AND REMEMBER YOU CAN STAY
IN TOUCH WITH US 24/7. WE MAKE IT EASY FOR YOU. YOU CAN FIND US ON
YOUR FAVORITE SITES. YOU CAN ALSO ACCESS ALL OF
OUR STORIES AND VIDEO ON OUR WEBSITE
AMERICASHEARTLAND.ORG THAT WILL DO IT
FOR THIS TIME. WE’LL SEE YOU ON THE
NEXT AMERICAS HEARTLAND. You can purchase a DVD
or Blu Ray copy of this program. Here’s the cost: To order,
just visit us online or call 888-814-3923.   ♪ You can see it in the eyes
  of every woman and man ♪   ♪ in America’s Heartland
  living close to the land. ♪   ♪ There’s a love
  for the country ♪   ♪ and a pride in the brand ♪   ♪ in America’s Heartland
  living close, ♪   ♪close to the land ♪ ♪   “America’s Heartland is made
possible by…” The American Farm Bureau
Foundation for Agriculture. Dedicated to building greater
awareness and understanding of agriculture through education
and engagement. More information at:
agfoundation.org Farm Credit – financing
agriculture and rural America
since 1916. Farm Credit is cooperatively
owned by America’s farmers and
ranchers. Learn more at
farmcredit.com The United Soybean Board
whose “Common Ground” program creates
conversations to help consumers get the facts
about farming and food. There’s more at:
findourcommonground.com The Fund for Agriculture
Education – A fund created by KVIE to support
America’s Heartland programming. Contributors include
the following – ♪  

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