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Create Your Fundraising Calendar Now!

Create Your Fundraising Calendar Now!

Hi everybody, it’s Ayda from and I’m a Fundraising Consultant, and it’s January and this is the time of year when most
of my clients and colleagues ask me what should I be doing to get ready for the
year ahead. Well, the big question is how did 2015 go? Or, how did last year go?
whatever year you are watching this – it makes no difference! if you had a year where
you were very active in fundraising and you tried all kinds of things like
mailings, solicitations, different events, grant writing and all these
different methods of fundraising and you haven’t sat down and taken inventory,
Well, January or early in the year when things are quiet – because your year-end
big push for fundraising is done – is a good time of year to take inventory
and take stock of what worked and what didn’t work last year. So, that’s what I
recommend for you right now is if you are staff or a board member at a
nonprofit you should be asking your staff and your staff should be providing
you with statistics and metrics of what happened, what worked, what didn’t work and what needs to change. These are the things you need to do, and I call that
creating your “development calendar.” Your development calendar should be month -by – month of activities for the upcoming year whether it is solicitation mailings, events, grant writing, grant deadlines.. what else is out there… email campaigns obviously if your
organization has a special month – for example April is
Autism Awareness Month, February is Black History Month. If your organization has a month connected to it there should be campaigns around those things and you should be planning those out now. January good time to do that. I’m in
Maryland and I’m pretty much snowed in right now I’m not really going anywhere
for the next couple of days even though we’ve been dug out the roads are not
good here so if you’re in an area on the east coast or northeast where you’re
kind of getting to the office but you don’t have a lot to do – the emails or slow
mails aren’t happening whatever.. this is the time! Trust me! This is the time to take
inventory and when say take inventory what do I mean? Evaluate and examine all the efforts you
made in 2015 or whatever your year before was (I want this to be evergreen.. I shouldn’t
use years!) So your prior year’s efforts in fundraising- what worked, what
didn’t work, what needs to be fixed. Look at your results. Did your
solicitations bring in what they should have? Or what you hoped they should have? What do you think could have been done better? This is the time of year to take stock.
Make those evaluations and write it out. Write out everything you did in the prior
year, and right next to it – which activity raised how much money. Whether you were happy with the results or you weren’t. Whether your email campaigns were opened -how many opens you had – how many new subscribers you had. Did your social media do what it was
supposed to do? Do that evaluation bit now while things are sort of quiet – because
you know springtime things are going to heat up again right? We all know that, right? So do
that inventory take stock and start creating your new year fundraising
calendar. I like to quote several fundraising guru friends of mine out
there that I follow obsessively because they’re awesome! Jim Shapiro, look him up he’s got some great videos with great advice – I even LinkedIn a post of his today. Gail Perry, – she’s got great
advice. I follow these people and I implement their methods in what I do for
my clients because I know that they’ve got great advice. I’ve also been a
development director – I’ve been in your shoes – so I know what it’s like as a
consultant who need someone to nudge you to get things going! So that’s my little YouTube snowed in
video for today! It’s about getting your your “year calendar” going you’re “year
fundraising calendar” for what you’re going to do for the following year. Like I
said, I want this to be evergreen, but right now I’m making this video
in January – so this is the time of year to take stock in what worked and
what didn’t work the year before. And look at your metrics, look at your outcomes, how much money you raised with each activity, how many email opens you had – why or why not – the ones that did perform well.. evaluate what did you did differently.
This is the time of year to get that done and if you don’t feel like you have
those let’s call them “objective pair of eyes” to evaluate that for you, I can help you with that as many other consultants can. I can look at the data and say, “Wait a minute, did you see that this really did well?” Or, “Did you see that this language did
well,” maybe didn’t do well because you used too much “program-speak,” right? We don’t like “program-speak.” We want to speak from the heart! I look forward to hearing
from you I can be reached at the link is in the video
and I look forward to hearing from you. I hope you have a great fundraising
year! Thanks everyone, and have a great day!

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