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#GivingTuesday Guide Part 2 – Community & Civic Leaders

#GivingTuesday Guide Part 2 – Community & Civic Leaders

Hello! Welcome to Part 2 of our
#GivingTuesday Guidebook series. Today, we’re discussing How To Get Your
Community and Civic Leaders Involved. Hi, I’m Kristy with Funds2Orgs and
hello, I’m Eric. In this video, we have 7 brilliant tips on how to maximize
community involvement. Remember, #GivingTuesday is an excellent time to
get involved with other communities and groups that way everybody can get
involved in something they care about. Tip #1: our obvious choice, shoe
drive fundraising with Funds2Orgs. By far, the easiest way to raise money for
your cause is through a shoe drive fundraiser.
It doesn’t require anyone to open their wallet, just their closets. With a shoe
drive fundraiser all you’re doing is collecting gently worn, used, and new shoes.
So, for #GivingTuesday instead of collecting donations in the way of money,
you’re collecting donations in the way of shoes. Tip #2: form alliances.
Most non-profits are excellent within their sphere of influence but, even
though they’re only good at their niche they can help you with doing other
things and broaden your community. Remember to reach out to other
non-profits in your area and try to work together to help everybody. Tip #3: shout-outs. In the next chapter, we’ll give you some tips on Corporate Social
Responsibility or CSR programs but a quick tip is to have your institutional
funders provide outreach on #GivingTuesday. Tip #4: social media. By
now if you’ve been watching our videos, and you should, you know the social media
and digital networking and digital marketing is a great big part of doing
any kind of fundraiser. Something to remember: one of the primary drivers
for #GivingTuesday is actually social media and having people show how much
they’ve shared and cared in their community on social media. Tip #5: mobilize
through crowdfunding. Crowdfunding is a great way to get beyond your immediate
database of supporters and there’s no better time than #GivingTuesday. So, start
with the people closest to you and move out from that point. Your supporters will
help you build momentum in a winning fundraiser. Tip #6: matching gifts.
An easy way to get additional money for your communiy is actually doing matching
gifts for your cause. Every year, millions of dollars are left on the corporate
table, so to speak, because many employees don’t realize that many employers will
make a match donation to a recognizable charity, so
take advantage. Tip #7: sell products. A great way to get the word out to your
community and create another revenue stream is to sell products. These could
be bracelets, t-shirts, or even hats. Then, ask your supporters to take a #unselfie in your products. Now quick word about local and civic leaders, when you
want to raise visibility about your cause an excellent resource is local
politicians and civic leaders. Now while politicians won’t usually donate to your
cause, they’re a great thing for visibility because they still want to help you out;
that helps them get votes. And for civic leaders, groups like the Knights of
Columbus or the Rotary Club, they love to donate to really charitable
organizations because it helps them and it helps you and their community. To find
out more ways to get civic leaders involved make sure you download our free
resource paper, the link is down below. Make sure you give us a like, share, and
subscribe and make sure you follow us on Facebook and make sure to stay tuned for
Chapter 3 next week. I’m Kristy and I’m Eric. We’ll see you guys next
time. Bye!

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