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How To Run A Successful Charity Livestream – 7 Tips

How To Run A Successful Charity Livestream – 7 Tips


– What’s up guys, welcome back once again to the Gaming Careers YouTube channel. Today’s video is going to be talking about how to successfully run
a charity livestream. Now just over three weeks ago, I actually did my first
ever charity livestream. And it wasn’t a typical
playing games at your computer interacting with chat, shaving your head when you raise $200 type livestream, it was actually an IRL
one where I wore a camera on my shoulder, some
batteries in my backpack, along with some livestreaming equipment and I attempted to run a marathon. And the lessons that I learnt in the month leading up to this charity
livestream apply to anybody that wants to do a livestream
and raise money for charity. It doesn’t matter if it’s
IRL or if it’s you playing games at your computer or
whatever the content is, these tips apply to everyone. And we’ll be diving right
in after a quick message from today’s video sponsor. The HD60 from Elgato allows
anyone to easily record and stream at up to 1080p/60fps from PS4, Xbox one or Nintendo Switch. Simply connect your console by HDMI and your PC or Mac by USB3
and you’re good to go. You can find out more using
the link in the description. Okay, so tip number one
is to choose a charity that means something to you. There are literally thousands
of different charities that you could choose to raise money for and there’s some great causes out there, but the biggest advice I could
give is to choose a charity that has some sort of
personal connection to you or to a friend or to a family,
because that connection is come across when you are
streaming to your viewers and make them more likely
to donate because you can really tell when somebody
is plugging a charity that has had some sort
of effect on their life. There are of course
some charities that are specifically aimed at
gamers, so if you’re looking for ideas, I would suggest
looking at St. Jude, Special Effect, Gamers Outreach,
Extra Life, Child’s Play. There’s literally hundreds
out there so just do some research and find a charity
that means something to you. Tip number two might be
a bit of an obvious one, but it’s to choose the platform that you’re going to be livestreaming to. Now Twitch, YouTube, Mixer,
wherever you’re going to be livestreaming, think about
where your audience lies. For me personally, I had
obviously, a much bigger audience on YouTube then I do on Twitch, but I had such a good connection with
Twitch and for raising money for charities in the past, I’d
seen lots of events happening on Twitch, that I reached
out to my partner, manager here in the UK and was able to
arrange some front page time. So I thought that that was the platform that made the most sense,
but certainly think about where your audience
lies and where that kind of charity stream content
is going to do best. Tip number three is to think carefully about your schedule for
your charity livestream. Not only planning the date,
time and day of the week that that’s going to be,
but think about the length of your livestream, are you
going to try and do a longer livestream because it’s for charity? Maybe six, 12 or even
a 24 hour livestream, have you thought about
how difficult that will be and to keep things entertaining? Maybe you’re going to
need to bring in guests. Reach out to some fellow
streamers that you enjoy watching or maybe that enjoy watching
you and bring them on as guests as part of this longer charity livestream that you’re running. People love to feel important and it’s a great way to keep your content fresh and the charity stream entertaining. Also, you should probably
think about the schedule of games that you’re going to play. If you’re going to be doing
one of these longer streams for charity, it would be
worth publishing a schedule of which game you’re
going to be playing when so that your audience can
choose when to tune in, maybe tune in for their favorite game. So think about the game
schedule as well as possibly, the guest schedule if you’re going to be bringing people into the stream. Tip number four is to use a
charity donation platform. There is absolutely no reason
to be accepting donations to your personal PayPal
for many different reasons. Firstly, it’s a hell of
a lot more work for you if you’re having to take
PayPal donations yourself and then send that money to charity. Especially when it
comes around to tax year where you have to declare
that income going in and then declare that you’ve
donated it to charity. It’s just going to be a massive headache and there’s no reason for you to do it. But secondly, you’re going to have a better trust from your audience. Some people stopping by
your charity livestream probably haven’t seen you
before and if you’re accepting donations to a personal PayPal account, they’re probably not going to donate. Whereas if you’re using
a donation platform that’s specifically built for charities, they are much more likely to trust you. Now the two platforms
that I would recommend that have specifically been built for this are Tiltify and JustGiving,
both of which are implemented into Streamlabs or
StreamElements so that you can still get alerts from people donating, but you never have to handle
any of the money yourself. It just goes straight
through to the charity that you’re raising money for. You can still trigger things like alerts when somebody donates
or have a donation goal going across the bottom so
people can see the progress. You can have the top donator shown or most recent donator shown
or even like an event list. You can still do all the cool
things that you usually do using Streamlabs or StreamElements,
but you’ll be raising money through one of these
charity donator sites rather than through your
own personal PayPal. Tip number five is to organize and promote and to give yourself a
lot longer than you think. I would typically advise
at least a month to plan a charity livestream because you’re not just representing yourself on stream, you’re also going to be
representing a charity. You’re going to need this
month not only to create a lot of visuals, but the actual promotion needs a lot of work as
well, so you can obviously do a lot of promotion
on Discord if you’ve got a personal community Discord,
or if you’re a member of one of the larger gaming Discords, reach out to the owner or one of the mods and see if it’s okay for you to promote your charity livestream. You’ve also got your
social platforms though, Twitter, Instagram, YouTube. Create video for YouTube talking about what you’re going to be
doing and when it is. Twitter posts, Instagram posts of behind the scenes of getting ready. All of this to build
hype to a specific event, a special event which is
your charity livestream. As part of your promotion,
you should also think about contacting some game devs. So if you have some specific
games that you’re playing as part of your charity
livestream, reach out to those game devs, maybe
they’ll give you a key to give away to your
audience or they’ll just help with the promotion by
retweeting it when you go live. You’d be really surprised
at the response you can get from especially, some of
the smaller Indy game devs. And the worst that they can say is no. You should also definitely
contact the charity that you’re raising money for. Tell them a bit about what you’re doing and exactly why you’re
raising money for them. They’ll probably help promote
your livestream as well and maybe even, you know,
send you a tee shirt or something to wear on your livestream. Finally, as part of your
promotion and organization in this month leading
up to your livestream, I’d recommend having a central
page or a central location that people can go to,
to find out everything about this charity
livestream that you’re doing. So this could be a Twitch
or YouTube event page. It could be your Tiltify
page or your JustGiving page where you have all the information or simply a page on your
website if you have one where people can go
and find out everything to do with when it starts,
who you’re raising money for, and all the details about the schedule and the games that you’re
going to be playing. Tip number six is to
prepare some unique designs for your livestream, for
this charity livestream so it doesn’t just look like
your standard livestream that you do multiple times a week. But it’s specifically built
for this special event which is a charity livestream. You obviously want to have
some kind of donation goals or trackers or alerts or something to show when somebody donates as
some kind of incentive. But really, feel free to
change up your color schemes here a bit, maybe you could
use some of the colors that your charity are using
and just design something really bespoke for your own livestream. For me and the marathon
livestream that I did when I was running, I tried to make it a little bit more interesting for viewers by pulling in some stats
and having an overlay that showed heart rate, calories burned, how far I’d run and how
long I’d been running as well as obviously, the
donations that were coming in from people that were watching. The final tip, tip number seven
is one of the more important ones to think about and that is how you’re going to incentivize donations. So what I would recommend doing is setting some sort of net goals,
so when your community as a whole raise a certain
amount, you will do some sort of silly thing
like shave your head or take a cream pie to the face or whatever it is you decide to do. This really helps band the
whole community together as they’re raising money for a good cause and then you are doing
something to incentivize that which will be entertaining for them. Obviously make sure that
you’re thanking every donation that comes in, so keep an
eye on that recent event list for any donations that come
in and really make a big deal about anybody that is
giving any amount of money and just remember that it’s not about you, this is all about the charity. So even if you only
raise $5 over the course of your charity livestream,
that is still $5 that the charity will be able
to use in some sort of way to help people, so it’s not
about you and gaining followers and trying to hit big view
accounts or anything like that. It’s about the charity instead. But most of all, just
have fun because it’s a really great thing that
has become popular on Twitch, these charity livestreams,
obviously raising a lot of money for these charities. So have fun whilst you’re doing it. If you would like to watch
some of my marathon livestream, I have just edited down
a sort of compilation of the best bits that happened
during the marathon run and the livestream, so
I will leave that link in the top card as well as down in the description below this video. A massive thanks to all of
you that came by and watched, it was just the most
crazy experience ever. A huge success of the livestream. So thank you to all that watched and also, massive thanks to this months patrons. These people keep the Gaming
Careers channel running allowing me to do this as a full-time job and creating content for you guys. And subscribers, I’ll see
you in the next video, peace. (upbeat music)

  • Actually in the middle of trying to plan a Alzheimer’s Charity Stream for my birthday in two weeks! Couldn’t have made this at any better a time! THANK YOU SO MUCH!!!

  • Awesome timing since I’m now planning a 3 day bicycle trip that I’m gonna do a live streamed charity event out of!

  • The main thing I was concerned about was taking donations and then having to hand them over to the charity and the thought of tax issues etc. Thank you for clearing that up! Excellent video as always.

  • Can donations be used to replace or instead of subscriptions on Twitch? Thanks again for all the information.

  • I have some additional tips:

    Join a team if you can

    Raid other charity streamers at the end of your charity livestream

    If you're doing a marathon, when you take breaks (you ARE taking breaks, of course) instead of music or whatever you usually fill that time with, try running some promotional material from whichever charity you're fundraising for.

  • Hi You should change the name NOT @ channel but to @ Ignore you/leave me alone>>> because the title is wrong!!!!!! >>>>>>!!!!!!
    I left your Discord In discussed>>>> I sent you a DM which you never got back to me on GRRRRRRR 5 days ago. I know you a busy person but you could have got back to me. You say your where you are now because of all the support from your patreon and subscribers but when push comes to shove you don't give a flying monkeys…
    your YouTube are sometimes good for the beginner<<<<<<<< I say to your viewers look elsewhere If need any help 1to1 >>> I did and I've unsubscribe to this channel, BS Is not the word for it >>>>sorry that Is the way I feel ahh by the way I sorted now with transition help I needed from YOU Byeeeeeeeeeeeeeeeeeeeeeeeeeeee Marv

  • Thanks for a great video! I’m conducting a charity livestream in 2 weeks time and this vid has helped loads. Thanks for the tips!!

  • Thank you for the awesome tips. This is really great. Doing a charity stream is one of my big dreams, but i am waiting for the right time. Because i am a small streamer, people might think im exploiting charity to grow bigger and that is not what i want. I want it to be a 100% stream for the charity. So i will work hard and hopefully grow a bit bigger the right way before i can realize my dream.

    Good luck to all you charity streamers out there. I think you are all amazing.

  • Hey I have a idea for a charity live stream but I'm really struggling with the electronics and donation streaming side of things is there any chance I could get some help ?

  • Thank you so much! I thought I could set up a charity live stream through YouTube, but it turns out that is in beta and only a few YTs have it. I am not one of those. One of my big goals when I started YT was charity live streams. My first charity live stream will be for All Thing Kabuki. One of the children in our church was born with it. He has touch my heart, and I want to be able to do something meaningful with my channel.

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