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Join our 4/11 Digital Classroom: Preparing for the Worst Before and When it Happens

Join our 4/11 Digital Classroom: Preparing for the Worst Before and When it Happens


Hello everyone Elizabeth here, and I’m so
glad that Marcia Stepanek is joining us again for part two of our Crisis
Communication series, so “Preparing for the Worst – Before and When it Happens.” And
of course, we always do like making our webinars as practical as possible, so I
wanted to ask you about your experience. So have you had to navigate a crisis
firsthand and what’s one thing that you wish you knew before you were in that
moment? Well with my clients, I always feel it’s firsthand when I’m working
through it and I also feel I always feel in that first moment though that there’s
never enough planning and it’s like the most intuitive thing right. Planning to
fail is failing to plan or failing to plan… whatever. And as a result of that,
people can’t find where the other people are, nobody knows who the spokesman is
or spokesperson or woman. And then in the moment, crisis happens at night
where do we meet? Someone forgot to setup the zoom account. So it’s just simple things, I mean the bigger things I think
people tend to be a little more prepared for. It’s a little stuff that tends to
get overlooked that can be really damaging to a brand and a very upsetting.
We’re also seeing with increased diversity in the workplace, a tendency to
“step into it” in ways that we hadn’t exactly expected. And how to mitigate
this these wonderful new perspectives and voices that are just critical to our
work, against this backdrop anxious world can also be kind of newly
fraught with some things. So in my webinar we’ll have tools and tricks, not like the
first one, but the second one is gonna look more into creating structures and
then also what to do in that like first hour that first six hours the first week
but how to how to mitigate that kind of thing as well. And then most importantly,
how to act so it’s not just words, so just reaffirming your values as a non-profit, but it’s also taking action that lets you know that you’re walking
your talk on those values. And then lastly, just finding what those values
are and a lot of companies and nonprofits are still kind of grappling
with “where do we stand”. -Yeah. -So we’ll figure all that stuff out quickly. I have some quick tips and tricks that seem to work . I’m looking forward to sharing those. – Well, we hope you’re excited to receive them. With that we’re going to be sharing
quick tips, tricks, things to really get us prepared for planning. So what’s
the one thing participants will be able to do in the first six hours, in the
first week, first month after the webinar? -Yeah, so what they will be able to do is go back to their
nonprofits, double-check an an assessment framework – what works? what’s
missing?- and make a very persuasive case for filling what’s missing. And then
creating in the first few days of that, you know, those kind of scenario planning
approaches two things. I remember when I first came to New York and studying
communications I had a mentor who who said “Okay. Alright,
one way to think about this is to pretend that that what are those first
five headlines that you would hate to see about your organization in Times
Square across that that strip of news.” And it really helps to put things in
perspective because and and not just have a plan, but to meet continuously to
create a crisis committee that brings it’s not just the communications
department, it’s got somebody from all throughout and should start working some of
this through. And that just kind of saves so many potential problems from the
get-go and it’s easy to do and it doesn’t take long to do it either. Well that’s reassuring to hear. I appreciate that, Getting buy-in from the team
Making sure everyone kind of knows where they fall in the planning process. I
think that’s really helpful! For every one that was able to join us
for part one of Marcia’s webinar series you all know that she’s an avid reader,
so Marcia I wanted to ask you do you have any book recommendations? Yes, I do
and it’s very pertinent to kind of what we’ve been discussing in the first part
and the second. It’s a book by Doug White that’s coming out in the fall .
Some of you may know him, he’s written many many books on ethics and some of
the stories behind the stories of some of the more interesting developments in
the sector. And he has really taken a very deep look into the scandal around
the Wounded Warrior Project, and for some of your viewers and listeners, that was
the among the largest veterans charities in the country. And the two top
executives there were fired after an investigation into accusations of lavish
spending of something like eight hundred million dollars of donor contributions.
And he delves into kind of “what went wrong?”. And he comes to the
conclusion, I’ve read the galleys, that so much went wrong both inside, but outside
the organization and much of it was related to some of the things that we’ve
been identifying in these webinars about missteps and things that could be could
have been avoided. And kind of creating this culture for something to grow, that
shouldn’t be there and so many things were circumstantial and some of the
things actually did happen. But by the time all of these things kind of
converge in this perfect storm, it was hard for the organization, but equally
hard for those who loved the organization to kind of unpack all the
details of what went on and what was right and what was wrong. And I think
it’s a wonderful metaphor for so much of what’s going on in our conversations
now in our divided world and take those and not fake news and all of this
stuff. It’s just a it’s a good lesson for all of us in crisis communications, but
also in the way we frame and position ourselves in this changing world. It’s a good read and it bolsters what we’re talking about here. Great! Doug White, and the title? – The title is Wounded Charity. – Wounded Charity, so keep your
eyes out for the fall! Marcia, thank you so much for joining us today! I’m so glad
you were able to come down in office and spend some time with me. I hope all of
you can spend some time with us on April 11th. Do take advantage of our early bird
pricing and register soon! Of course if you can’t join us live, you can always
register and get a copy of the recording to view on your own time. Thank you so much
everyone. Thank you Marcia.

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