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Nonprofit Social Media Marketing 2019

Nonprofit Social Media Marketing 2019


There’s nothing like the start of a new year to put marketing plans into perspective Especially because things changed so quickly they do but we’ve have everything you need to know Before we get started here’s a few fascinating facts in about social media We like facts. We like facts. FACT! FACT! Americans spend over 2 hours a day on social media which provides you with lots of opportunity to engage with them. Fact! 90% of brands use social marketing to increase awareness, which is super crucial for charitable causes. Super crucial. That’s my superhero. Fact! Most organizations maintain between four and ten social profiles. four and ten? Four and ten! Here’s a few tips on how to use the big three properly so let’s start with the big one Facebook We all know Facebook is king with over 68 percent of the US population using it to connect with their family and friends This is the top platform. You want to be on. Number one! And for marketing purposes Nonprofits need to understand that eighty eight percent of the people that use Facebook are using it on their mobile device So you need to understand the best way to engage with people on their mobile devices It’s create content that’s easily visible or mobile devices we’re gonna help you to discover the best ways to maintain trust with your target audience and to capture their attention with a link at the end of this video. So make sure you click on it. Also, be sure to use chat bots when engaging with your customers Like I said, the next one we got is its degree 95% of the users on Instagram are also on its parent company’s platform Which is the king Facebook one of the best hashtags to use on Instagram is #InstaGood This is the perfect fit for nonprofits and charities because of this remember your sort of resources the two that you should be focusing on are Instagram and Facebook because they’re kind of tied together. In the age of the “selfie” your brand should have a very strong self-identity It’s crucial to understand how to market to each generation differently from Generations Z to Millennial’s. Even baby boomers who still use cell phones and technology and Facebook. With that guide that I was talking about we can help you to increase your engagement by twelve hundred percent You heard that correctly. Twelve hundred. Not twelve. Twelve hundred! Two zeros! and of course, we need to talk about YouTube YouTube is the largest video search engine in the world only second to Google. Keep an eye out for IG TV which could be a competitor in years to come. We’ll wait and see. However, YouTube is still a significant social media platform to use because Google owns it. As an example for nonprofits if you’re gonna be doing it events this year, make sure you start using 360-degree video. Doing stuff like this helps people that watch your videos feel immersed in your event and makes them feel connected to what you’re doing 2019 is the perfect time to hit the reset button on your marketing efforts, but if you need some help you can download the free resource guide that our friends here at funds2Orgs group have helped make for you If you’re ready to stay ahead of others by learning the very latest in social media strategies definitely click the link below and also If you want some help or some entertainment this year makes you click that follow button follow us here on YouTube and over on Facebook And everywhere else. Wait for the bloopers. Wait for those bloopers They’re good. I’m Kristy and I’m Eric. See you again. Happy new year. Happy new year. I messed up. I messed up matter this time Okay Fact! Most… Fact! oh, you weren’t ready? You weren’t ready, were you? I wasn’t ready.. Dewey Decimal take that okay

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