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Peer to Peer Fundraising: 4 Easy Tips

Peer to Peer Fundraising: 4 Easy Tips


Peer-to-peer fundraising is an excellent way for non-profits to raise money by getting their volunteer supporters and donors to help them get word out about their cause. It also brings in new donors. Hi, I’m Kristy with Funds2Orgs and I’m Eric. Hello, nice to meet you. Today we’re discussing four easy tips on peer-to-peer fundraising. But how does it work? The reason it works is simple. People give to people and they especially give to people they know. So let’s say one of your supporters asked a family member or friend to support your fundraiser… they are more likely to secure a donation from them than if you had asked the exact same person. So here are your four easy tips. Tip one: start with your own circle first. Whether you’re doing a crowdfunding campaign online or you’re doing a shoe drive fundraiser with Funds2Orgs, make sure everyone knows the relevant information. They have the right URL and web page, they have your Facebook page or group and they have your ourshoedrive.com. Tip number two: it’s all about the goal. Create a goal for yourself and all of your supporters that will be fundraising on your behalf Whether it’s a shoe drive goal or financial goal, provide yourself and your volunteers with a realistic goal that they can achieve. As an example, if you’re doing a shoe drive fundraiser have every volunteer gather one bag or 25 pairs of shoes. Remember, the more people you recruit the lower your volunteer goal average will be. Meaning people have to collect less money or less shoes because you have a bigger pool of volunteers and with a bigger group of volunteers It’ll actually help you to get more volunteers for that fundraiser or for later fundraisers. Tip three: get creative on content. Create a fundraising story that includes great and compelling content. Create fun videos or do Facebook lives that will help support your cause. And remember, have a good time. There’s so much negativity out there that the best performing content is generally humorous and fun. Yep. Tip number four: promote, promote, promote. Your peer-to-peer fundraiser will be successful if you do everything you can to get the word out there. Remember, you have Facebook, Twitter, and Instagram. All of these avenues to explore to promote your fundraiser. Post funny videos, post funny e-cards, post funny gifs. Do things to get people involved and keep them interested in a creative and fun way, like Kristy was just saying in tip number three, and do it as often as possible. A good idea is during the beginning of your fundraiser is create a small goal to kick-start momentum. Having your group hit a small goal early on will create a snowball effect that’ll get people to join your fundraiser. Remember, once people realize you have traction they’ll want to jump on board with your fundraising campaign. If you have any questions, connect with your fundraising coach or email us at [email protected] Also, make sure to give us a like, share, and subscribe on Facebook and here on YouTube. I’m Kristy and I’m Eric and we’ll see you guys next time. Bye!

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