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Pricing Design Work & Creativity

Pricing Design Work & Creativity

  • Maybe 20 years ago, the content of your class would have made sense.. but in Today's World, except for the few, nobody would ever spend 18 000 for a logo.. in 28 years as a software engineer and web designer, i've never seen anybody paying that hight for a stupid logo.. I fully disagree with what you teach.. you are Wrong and outdated.

  • This is SO GOOD!!!!!๐Ÿ˜Ž๐Ÿ˜Ž๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ‘‹๐Ÿ‘‹๐Ÿ‘‹๐Ÿ‘‹๐Ÿ’ž๐Ÿ’ž๐Ÿ’ž๐Ÿ’ž๐Ÿ’ž

  • talking about price always make me uncomfortable, i'm clearly not made for business.
    because idk, its like you're either ripping the other person off or you are ripping yourself off.

    That's why its always hard to imagine myself as an independent designer.

  • Came here to procastinate, when I should have done a Social Media Strategy for a potential customer…
    Left with some good inspiration.
    Totally worth it ๐Ÿ˜€

    Wish me luck with the pitch.

  • Can you Change the The Futur logo to Chris Do's face because I know he is the The Future. Also any chance you can talk to the Movie industry to apply to this same logic.

  • A logo informs the customer of who you are and reasures them of various thing. Such as 20 hr working days no breaks no health care no toilet breaks no pensions etx etc. Customers are morons no wonder BUSINESS behaves like this

  • Dude is so passive aggressive while simultaneously trying to call others out for "too much testosterone". lol. He's also clearly such a contrarian that if he met himself it would be like dividing by zero since he has to play this "always a step ahead of you" card with everyone.

  • Amazing video. Only thing is this: Profits aren't calculated from the selling price down, but from the cost up. So if it cost me $25 to make and I sell it for $50, I'm making 100% Gross profit.

  • HAHA! Good to see the new generation of graphic designers is still really bad at math. '75c to a dollar is a 25% return.'(33%) Wish I could of seen the facial reactions when you wrote the thousand dollar figures on the board. Fun to watch people realize they are worth something and have been undervaluing their work.

  • As business owner I always tell those "designers" and "branders" when they tell me 5k for just a logo, "do you know FIVERR?!". Then they usually shut up.

  • Some of the attendants really slowed down the talk with their weird engagements and questions, otherwise this was an awesome talk for someone learning the basics of Design and how to make money creating.

  • So I go to a meeting with this guy for a simple logo and he upsells and guarantees me 5% increase in my business for 3 million. Cool. Sign me up.

  • Design was my first career attempt. I could't do it because I was not able to sell myself. My second career attempt was becoming a pro e-sports player. I came close to making it, but my people skills was lacking and I was not able to network. My third career attempt was becoming a police officer. I couldnt do it because I asked too many questions about authority and ethics. I tried classes in criminology, one year of psychology and one year in the army. I started university at age 32 to study sociology. That way I could finally figure out society in order to find my place in it, I thought. Now I just want a family and my chances are slim. I am a 35 y old male and it seems I have no real career prospects. Isnt everything about confidence? how can knowing this fact change anything about it?

  • Ok this is nice and all… but what if Im not working for a MULTIBILLION DOLLAR COMPANY? You know, like the 99% percent of us ๐Ÿ™„

  • Tell me the meaning of : ๐ŸšŒ๐Ÿฉ๐ŸŒ๐Ÿ…๐Ÿ“ท๐Ÿ‘๐Ÿ’ฉ๐Ÿ’ฉ๐Ÿคฎโ˜ ๏ธ๐Ÿ—๐Ÿฆš

  • Surely if your cost is 25 cents and you're selling for a dollar or even 90 cents, your profit margin is well over 100%. He's using the wrong baseline?

  • At first I thought 1500 for a logo is pretty much. Even if it is all thought through and fits perfectly to the brand it isnt so much work for the creator.

    I make websites and I charge about 1500 but I think it is a lot more work for me then to create a logo.

    But when I saw the price of 20k or more I started knowing why it is not about the time.

    Pretty good video. Im gonna charge more

  • Hello The Futur Team. I want to know what are risks for the business or me if I design a logo and it goes wrong. And can you please make a video on the risks and losses for business and also for the Designers if a design goes wrong or donโ€™t work well ? Thanks In advance

  • This all makes sense! I am no designer, but I have been working as a consultant on the side for the past few months. This is some great strategy to get the client talking and put a good price tag. Cheers!, took a bunch of notes on the fly haha, I hope I'll remember them.

  • Well, I believe it's not the logo that made Nike famous, it's Nike's product quality that made the logo famous.
    The logo is there just to verify that the product underneath it has a certain level of quality (and that's not necessary, mind you, as it may be a counterfeit).
    The logo can't work without a product whereas a good product can prosper without intricate logo.

    The whole picture is actually more complex in my mind.
    On one side we have corporations that operate millions of dollars for which 20k is a really small expense. It's plausible for them to pay such a bill. Also because of the way our economy system is set up at the moment such corporations often use their size and power to distort the economic rules in their favour (the way bigger mass in astrophysics distorts electromagnetic radiation). They prosper and become stronger at a far faster rate than, say, a new startup. So you can say it's a karmic law in action when a big company is made to pay a great amount of money for something that – in the eyes of ordinary people like you and me – shouldn't cost so much.

    On the other side you have a designer who has to sustain himself, pay monthly bills for which creating logos simply does not provide enough work. So he is forced to do additional design work, run teaching classes, etc. It would be crucial skill to present himself well and to resort to Jedi mind tricks to sell himself better. (I'm totally ok with that, I understand – you have to survive… let's just not call these mind tricks "science" or "symmetric logic" 'cause it's kind of insulting to the average sane intelligent person.)

    On the third side it's the nature of the system itself. We have such vast amount of professions, living standards, industries that it seems difficult for all of it to be balanced and just. Consider this:
    You make hamburgers. Is it ok to charge a student $5 and a rich lawyer $50 for one?

    You are wardrobe maker. In order for you to sell 100 you have to produce 100. You make music. In order for you to sell a song 100 times you have to produce it just once…
    So the wardrobe maker sweats in his workshop, meanwhile the music producer is on tour, seeing the world… Fairness in payment seems but like an illusion.

  • john, it's almost monday, john. i want a lasagna logo, john. how confident are you about how much is your time worth , john? do you like nike, john? do you care, john?

  • the jordan logo saved the nike logo otherwise the nike logo would have been dead. thankfully for the nike logo the adidas logo didn't like the jordan logo because they thought that the jordan logo wasn't tall enough for that era…

  • its stupid that you can take a ยฃ5 shirt put on a 50p patch/logo then charge over ยฃ50 for it i will never buy anything with logo/branding on it

  • Most courses at colleges are trash. They are outdated, boring and more often than not, taught by someone who is non-engaging and speaks with a Ben Stein type of tranquilizer speech. This was great thank you.

  • Go ahead, charge $18k for a logo and spend an entire year finding a single client. At the end of that year, what did you really achieve?

  • This is amazing stuff when it comes to existing businesses. But there is a vital missing piece in all of this symmetry of logic. I am a multi-award-winning designer but always use hours and struggle with the pricing side of the business when it comes to small and large businesses. Although I felt like this video was a gift from god it was missing information on how to apply it to clients that are entering new businesses or have a new product they want to sell. Your methods on this video only seem to apply to an existing client that needs an update. But how can you find out what to charge when its a new business? A new name ( and the name is bad sometimes!) and no track record and the client is only guessing what their sales may be. How do you offer to increase sales when there are none? Is there a way to deal with these? I get these jobs frequently and struggle to price them. Would appreciate if anyone could advise on how to price this kind of jobs?

  • Bob, a guy in the desert somewhere in Inyo County CA says, I'll do it for 50 bucks
    … Ranju, a graduate of The National Institute of Design in Ahmedabad in India say's "355 rupees" (5 bucks)
    DON'T FORGET MANY DESIGNERS ARE COMPETING ON THE INTERNET FOR CLIENTS AKA THE wORLD wIDE wEB and are part of different economies with different standards
    I think its more about judging your client's financial ability to pay what you demand and then taking them for as much as possible.
    Think like David in Century City, CA … hires 10 top graduates from The National Institute of Design in Ahmedabad in
    India to work for him on all projects and charges $5k-50k per project depending on the client and product
    David is just a businessman and has no background in design

  • Thank you for validating my knowledge base and its value! Thank you for helping us to get paid but we deserve based on our expertise and years honing our crafts

  • If you watch the Abstract series on Netflix, Paula Sher spends 2 good year exploring the brand and understand the whole merger and by the time she was presenting the logo she said that's it. Again she is God level in identity and design world so they don't have many other choice but to trust her to get the work.

  • Some people would say "no" to increasing revenue because they might be raising VC money, in which case user acquisition is more important. Revenue is not an important part of their story, because it changes their benchmark. If you're a company with 10,000,000 users generating no money, you're worth more than a company that makes 100K a month.

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