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Pushpage: Your tool for great email newsletters

Pushpage: Your tool for great email newsletters


Hi, I’m Paul from the K-12 Strategic Content Development team at Blackbaud. In this video we’re going to look at writing, formatting, and sending email newsletters with Pushpage. You can use Pushpage for a lot of different things. Let’s say you’re an athletic director and you want to send out updates on how teams are doing. Or maybe you’re working on a fundraising campaign and you want to tell alums all the good news about their alma mater. This can be whatever you want it to be. To get started from Core or School Website, go to Communication, select Pushpage, and you’re ready to go. The first section you’ll see is Distribution Groups. Think of these like mailing lists that you can draw from your school’s existing contacts. Let’s create a new distribution group for parents of fifth-graders. Start by naming the distribution group, then decide who will receive it. Your school might already have some lists generated, in which case you can choose them under Add Lists. You can also pick and choose individual recipients under Add Static Users. Once you’ve chosen your recipients, Save & Exit. Next pick a template. Either pick from the pre-made templates or create your own. Let’s look at this template for an open house announcement. To make some tweaks, switch it over to Edit mode. Here you can change the style, color scheme, header logo, and more. One note here: It’s safe to assume that many of your recipients are reading email on mobile devices. To make sure your emails display properly on smartphones and tablets, go to Settings and make sure that Responsive Design is selected. This allows the text and layout to adapt to any screen width. Also, it’s best to stick with a single-column template for your mobile users. Once you’ve decided on a template, head over to the Pushpage Issues tab and create an issue Enter a title and pick your template from the list. Here’s where you do your writing. Edit each section of text to enter your message. This is also where you can insert images, links, polls, and videos. Select Save & Exit. If you want, preview the new Pushpage or send yourself a test version. When you’re all set, hit send, pick your distribution group, set the time, and schedule the job. And there you have it. The email will go out when the time arrives. If you’re interested in learning more about Pushpages, check out the blog post and discussion in our user forum at the link below the video. Thanks for watching, and I hope you have a great school year.

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