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UK Charity Week – 12 Facts of Charity for Christmas 2019

UK Charity Week – 12 Facts of Charity for Christmas 2019

Hi I’m Matt, Senior Analyst for Wood for Trees and here is your first fact for UK Charity Week. 127 new Internet of Things devices are made live every second across the globe, this includes smart phones and smart speakers. Devices that new
and existing supporters use to find out about you and your cause. Thanks.
My name’s Henry I work in Business Development for Wood for Trees, this is my fact. As of
2018 78% of people own a smart phone and this rises to 95% for people aged between 16-24.
This age group is also the most likely to sign a petition at 53%, but least likely to
engage in actually volunteering, donating or sponsoring you. If they do engage it is
usually with organisations that help children and young people or work with people with
physical and mental health issues. How do you engage with this group as future donors?
Hi my name’s Simon, I’m Product Director for InsightHub at Wood for Trees, in 2018 only
23% of approaches for donations were made by direct mail – that’s post and email. This
fall is attributed to GDPR and the fact that many charities have cleaned their data bases
to ensure they have consent from supporters to receive emails. Is your database up to
date and contactable? Hi, I’m Rob Senior Analyst for Wood for Trees,
here’s fact four for UK Charity Week. 92% of smart phone users consider web browsing
to be important, 72% say their smart phone is the most important device to do this. Is
your recruitment campaign browsable on a smart phone? Cheers, bye for now.
Hi, I’m Paul and I am the Senior Support Solutions Consultant for Wood for Trees. Here’s the
fifth fact for UK Charity Week. £10.1 billion pounds was given to charity in 2018, but the
proportion of people donating via sponsorship decreased by 4 percentage points, in 2016
it was 69% and in 2018 it was 65%. Are you increasing your reach with new initiatives?
58% of website giving was channeled through third-parties like a JustGiving site, one
in seven gave via a donation button on social media. Are you tracking all your donation
channels? Hi, I’m Kayleigh, I’m an Analyst at Wood for
Trees and here’s my fact for UK Charity Week. Two in five adults check their smart phones
within the first five minutes of waking up. This increases to 65% for those under 35.
Is this your target audience? Does your communication campaign take into account the time of day
it’s delivered? HI I’m Geoff, I’m Lead Analyst at Wood for
Trees. Here’s your 8th fact for UK Charity Week. Fewer people were approached to give
to charity in 2018 by channels such as street, door-to-door and face to face, in fact it’s
fallen from 28% in 2016 to 23% in 2018. So, are you taking a multi-channel approach? Thanks
and Merry Christmas. Hello my name’s Mark, I’m a Consultant Analyst at Wood for Trees, and I’m gonna read my fact. Did you know that cash remains the largest method
of donation at 53%, but there are lots of other methods including donations via website,
apps and text. How are you managing the various online transactions for insight and indeed
for other future campaigns? Hi, I’m Jon Kelly I’m the Director of Analysis
here at Wood for Trees. Fact Number 10. Christmas is often seen as the highest giving time of
the year, but recent figures from CAF show that November actually is a more generous
time with 39% of people reporting to have given to charities compared to 36% in December.
This is largely attributed to acts of remembrance. Do you know what the seasonality of your giving
looks like? Do your reports show you that and enable you to compare to previous years?
Hi. I’m Ben from Wood for Trees, I’m a Solutions Consultant. Charity fact, in 25 years time
legacy donations to UK Charities are estimated to reach 10 billion pounds – given the population
age and propensity to write a will. How do you make sure your organisation is considered,
without bombarding people with messages? Hi, I’m Matt, Solutions Director for Wood for
Trees, this is your twelfth charity fact for Christmas. 55% of people in Britain would
rather donate to smaller local charities as they know it will have a positive impact on
their community. What impact does this have on your cause? And, if you’re a national charity
do you have a local community presence?

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