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UNIQUE FUNDRAISING EVENTS

UNIQUE FUNDRAISING EVENTS


– Hi, Joy Olson, BlockBuster Fundraising. The most delightful thing
happened to my brother-in-law. He went to his front door and found a beautiful
pineapple with an invitation to a major give party attached to it. We’re gonna put it up on the
screen so you can see this. And I thought, how wonderful. What a great idea. And summer is just the perfect time for some really fun summer parties for your major give peeps. And actually, summertime is kind of a really good time to look at
your entire year’s calendar, and think about events that you can plan, and slip into the schedule. Because you know when it
comes to raising money for your non-profit organization, successful fundraising events provide a substantial contribution. These can be big or small. One time or annual. But they all come with
one major goal in mind, and that’s to raise money
for your charitable cause. Fundraising events can generate significant funding to your organization, but it can be difficult
figuring out where to start to get everything done. So keep it simple. And to keep it simple, we have gotten a simple
step-by-step checklist that Firetime Fundraising put together, and we’re gonna go over that right now. Because if you follow these
tips on this checklist, you will find your non-profit
events go smoothly, gain constituents, and raise donations. Alright, number one on the checklist for a successful fundraising event is determine your audience. Before you start planning, you first need to determine who to aim your fundraising event towards. Is it family-centered for
parents with elementary kids? Or, will it be for people
who are of drinking age? What about seniors or older adults? Specifically, will the event
target existing supporters, or hopeful constituents? Your organization will
want to ask these questions and answer them before
jumping into the planning. For example, as an animal shelter you could host an event for
children to meet the puppies. Or for college students to
take a break during study time. These two different
audiences would determine the type of event you
have, and its main focus. Number two on the checklist for a successful fundraising
event is set goals. When planning beforehand, set goals for what you want
the fundraiser to accomplish. You should have one main goal alongside minor objectives. Make these specific and measurable. For example, maybe a homeless shelter wants to raise $500 to provide pajamas for the children staying there. You can measure this goal
in a specific dollar amount with a straightforward purpose. Kids, pajamas. A minor objective could be gaining 30% new potential volunteers. Still measurable, still purposeful, but smaller than the main goal. Outlining these intentions beforehand will make the event’s purpose clear to everyone in your organization
and those attending. Number three on the checklist for a successful fundraising event is establish a budget. You can set a well-studied
goal beforehand. How much has to go into the event? You must know that. By going through your non-profit’s
financials and resources, you’ll get a clear picture of what you need to invest in order
to make the event successful. Take into consideration and account all these possible expenses: venue, decorations, food and refreshments, printing, mailing, and postage, travel expenses, programs or brochures, equipment, entertainment, licensing and permission, advertising, speaker’s fees, door prizes. Whoo, a lot. And don’t overstretch
the budget but remember, the more your organization
puts into the event, the more will come out of it. Fourth on your checklist for a successful fundraising event is give yourself enough time. Make sure you have enough time
scheduled beforehand to plan. The larger and more
intricate the fundraiser, the more time you will need. Depending on the size of the event, you should begin planning
at least a month in advance. This gives your organization time to organize and prepare materials. Plus, provides potential
attendees enough notice to arrange for it on their calendars. Number five on your checklist for a successful fundraising event is choose an event type. The list of potential
events that your non-profit organization could utilize is endless. Choose a type that best fits your cause, and what you want to represent. Here are some things you’ll
want to keep in mind: your intended audience, available staff and volunteers, your brand identity, a time constraint, the organization’s budget, your overall goal. By choosing an event type that represents your non-profit well, constituents will better
understand your mission and be more likely to
get involved and donate. We have a group of ideas, creative ideas, for possible events that
will be coming up later, so stay tuned. And even flyers that represent
those event possibilities. Alright, sixth important on your checklist for a successful fundraising
event is find sponsors. Corporate sponsors
provide financial backing and security for your cause. Meet with possible supporters and discuss details to see if the event has potential for their involvement. Talk about who the fundraiser will reach. What your organization’s
mission and cause are, and how you’ll promote
the sponsor at the event. When backers are interested
in your fundraising events, their involvement will allow your group to expand its budget and
reach a larger audience. Additionally, the sponsor
receives corporate benefits from working to better
the local community. You’ll find a good fit and
everyone will really enjoy it. It will benefit you all. Alright, seventh on your checklist to produce a wonderful
non-profit event is this: delegate work. Event planning comes with a lot of work. And leaving the assignment
to only two or three people can become troublesome for employees, volunteers, and your organization. Working together helps clarify what work needs to be done, and who needs to accomplish it while shortening the
amount of time needed. Establish a committee with
a core group of individuals in charge of different aspects, and lean on volunteers
for any other assistance. Clearly communicate roles and tasks, and trust those who help
and work around you. Eighth on the checklist for a successful non-profit fundraising event is remember other considerations. During all the hubbub of
planning your next fundraiser, don’t forget practical considerations your non-profit group may
need to take into account. Some of these can include
event health and safety, access for individuals with disabilities, liability insurance, photography for the event, available first aid, any necessary transportation. Taking care of these
considerations beforehand helps ensure your organization has a smooth and successful fundraiser. Cover all the bases when planning, and avoid any potential
mishaps during your event. Now, the ninth important item on planning a successful
non-profit fundraising event is promote the event. Once your fundraiser is
planned out and ready to go, promote, promote, promote. Set up a strategy within
your organization, and market the event across various media. Print, website, email
marketing, and social media. Get the community involved by asking volunteers, donors, and sponsors to help promote the event. When it comes to marketing, you can never have enough promotion. More publicity means more constituents, which means more donations for your cause. So you’ll want to really stay tuned for some flyers on great
fundraising unique events that are easy and fun to promote. They’re coming up quickly. Alright, then tenth item on our successful non-profit
checklist is assess afterwards. Assess, assess, assess. When the fundraiser finishes, review how it went. What went well? What could you have done differently? Did your group accomplish its goals? If not, how could you
achieve them in the future? And you wanna analyze your
answers to these questions, and come up with a plan for the organization’s next event. If applicable, you could even discuss
the fundraiser’s outcomes with your volunteers, your donors and sponsors, to see how to better
reach them in the future. Cultivate and maintain relationships
with these individuals, and continue to grow your cause. When planning fundraisers
for your non-profit, a step-by-step plan
increases the potential for a successful outcome. So you wanna utilize this
checklist for your next event, and show how your non-profit
can raise awareness, gain donors, and just increase fundraising. And I’ll put in this
checklist from Firespring, and hopeful it will really
give you some good ideas. Alright, so how about some unique fundraising ideas for fun
and profitable fundraisers? You can discover a wealth of unique fundraising ideas for your non-profit, and what does unique mean to you? The dictionary defines unique
as having no like or equal, unparalleled, incomparable. So if you’re planning a fundraiser or a fundraising event and you decide to make it truly unique, the financial rewards will be unique too. And when you take the time and effort to think outside the donation box, the funds you raise for your charity will also be unparalleled
and incomparable. How nice. How nice would that be? Ask yourself or any other
members of your committee or team to think bigger, to think differently, to think beyond the norm. Your ideas will astound all of you when you decide that your fundraiser will be unique and the best ever. So now we should really talk about some of these unique ideas in the flyers. A one-of-a-kind fundraising event starts at the planning stage, and if you decide that everything about your event will be unique, you can make it unique. It can be tempting and a rush
and sometimes crazy lives to simply repeat an event that
was successful in the past. Keep in mind though that by thinking bigger and better this time around, your next event will be
even more profitable. When you make every aspect of your fundraiser totally unique, the funds you raise for
your non-profit organization will be bigger and better too. And remember this, a unique fundraising event includes as many of the following
aspects as possible: a unique venue, attention-getting fundraising flyers, an unusual guest list, unique invitations like the pineapple, different sponsors, unexpected surprises for your guests, exciting prizes, an original theme, extraordinary food and beverages, unique activities, memorable thank you cards. And doesn’t that just inspire
you and kinda get you going? So unique fundraising event
ideas can be fun and profitable. And let’s take a look right now at some of these flyers and possibly you will get a great idea for a unique fundraising
event of your own. So how ’bout this; and you’ll see the flyer up on the screen. A yummy ice cream social. Doesn’t that look like fun? And what a cute flyer. They’re gonna have a cake walk, and face painting. Or, how ’bout this idea; a casino event. Doesn’t that look like fun? Or a holiday ball for of
course the holiday time. An Oktoberfest in September or October. And perfect for right now in summer, is a picnic time flyer. Family dogs are welcome. That sounds like a good one. Here’s a Christmas flyer. And you see that on the screen. And then there’s St. Patrick’s Day. A perfect opportunity for
a creative, unique event. Here you see on the screen a fashion show. And what a nice time of
year to have a fashion show in September when everybody’s
thinking about fall fashion. And now a Halloween party. Ooh, Halloween parties, the kiddos love. What about a cupcake event? Does that sound fun? Or how about this; a chili cook off. Ooh here’s a good one; city wide music. And then if you’re a humane society, a cat adoption fair. Here’s a good idea, unique idea, what about a Mardi Gras party? How nice. Or a Spring fling event. Sounds good. Ah, here’s one they did in 2010; a punk festival all day music. Eight bands, eight bucks. Kinda cute. And what about a masquerade ball event? That sounds really neato. A wine walk. Or a Cinco de Mayo festival. How ’bout Independence Day celebration? Or a car and motorcycle show. How about a bicycle race? Awareness bike ride. Or a Kwanzaa dance party event. Isn’t this amazing, all those kind of great ideas. And you know there’s even a few more ideas that we can come up with
that I’ll tell you ’bout. You can host a resume writing workshop. I don’t know whether that would fit into your mission at all, but it’s a possibility and
certainly a unique fundraiser. Or a community and family
day of health and fitness. That sounds like really great. And you could certainly raise money with a focus on community health and fitness that would please everybody. Want a few more ideas? How ’bout a community and family
day of health and fitness? That sounds like fun. Or how about organizing a golf tournament? That could be an unforgettable event. Or how ’bout this, this is really unique; a 30 second elevator
speech fundraising event. Everyone has their pitch ready and perfected for their
moment in the spotlight at this unique fundraising event. This elite networking
event connects people for possible joint ventures, investment, partnerships, and corporate job opportunities. How about around the world
in 80 fundraising minutes? Explore 80 countries from around the world in an international
themed fundraising event. Music, books, food, spices, beverages. It could just be amazing. And you can photograph guests in front of famous landmark backdrops. Doesn’t that sound like fun? Or how ’bout this? Hold a reverse raffle. Everyone’s familiar with raffles, but reverse raffles put an interesting new spin on an old idea. So if you want to learn how
to organize a reverse raffle, go online, they’re fun. How ’bout the ultimate
fundraising food fight? (laughter) Well, that could be fun. Or one giant fundraising wishing well. Sell unique wishing coins for the guests to throw in a fundraising wishing well. For this profitable event, the bigger the coin the bigger the wish. The bigger the wish, the bigger the coin. Alrighty. Well we’re just a plethora of great ideas here at BlockBuster Fundraising, and we just hope you’re
having a wonderful summer, that you’re staying cool, and you’re staying inspired with a lot of great fundraising events, ’cause that’s what we do here
at BlockBuster Fundraising. Every week we come live
to you at 1PM on Facebook. And of course you can
find out a lot more at joyolsongroup.com, blockbusterfundraising.com, and on our YouTube channel. We have over 300 free
fundraising video tips. And say, we’ve got a new IG
TV channel on Instagram too that we’re having a lot of fun with. Lot a ways to find
inspiration this summer, or all year long, with BlockBuster Fundraising. Thanks for having been here, hope you have a lot of fun events. Bye-bye.

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