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Unsuccessful charities don’t know this about online fundraising!

Unsuccessful charities don’t know this about online fundraising!


If you’ve got a page on GivenGain that you just cannot move off zero funds raised, then this video is for you! Today I’m going to be talking about what successful online fundraisers do, that unsuccessful charities don’t. My name is Wendy Van Eyck, I’m a Non-profit Communications Online Fundraising Expert. I have worked with charities on GivenGain for the last seven years. So, the first thing successful charities do that unsuccessful charities don’t, is that they know their audience. Don’t just appeal to the general public when you’re making your donations. Find out specifically who the most likely people are to donate to you. If these are moms, dads, engineers, and go to those people and ask them to donate. Find out where they go on Facebook, find out where they hang out in person, build that audience. The second thing successful online fundraisers do is that they are clear about the problem they are trying to solve. They know where the funds are going to go, how they’re going to be spent, and how much is needed to fulfill the goal. So sit down with your finance team, your projects team, before you launch your online campaign, and figure out what your goals are. Whether it’s for a year, a specific project, and make sure that can be very clearly communicated. The third thing that you need to do is create a very specific and personal fundraising appeal. People are more inclined to donate when you share an individual story of a person. Sharing statistics and many different stories can become overwhelming, and a person can feel like their tiny donation is not going to make a difference. Rather share one powerful story from your programs. Finally, the fourth thing that successful online fundraisers do is that they realise that online fundraising doesn’t end with the donation. So you need to make sure that once somebody has donated you still give them a good experience. You follow up with a thank you email. You send them general information about what your organisation does. You follow up six months later when the money is used in the project that you said it was going to be used in. Tell them what happened and what the outcomes were. The goal being that you convert that one time donor into a repeat donor, which makes the next time you run a campaign so much easier, because you already have people who are interested and invested, and will give online. I hope these tips have helped you to become a more successful online fundraiser and good luck with getting your page off zero!

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