You’ve heard of Black Friday and
Cyber Monday. There’s even Small Business Saturday. But what about Giving Tuesday? Giving Tuesday was created in 2012 by 92nd Street Y and the United Nations Foundation in direct response to these consumer-focused days. And it always falls on the first Tuesday after Thanksgiving. It’s also the second largest giving day of the year, runner-up only to December 31st. That makes it the perfect launch pad for your
year-end campaign. And while some nonprofits have voiced concerns
over Giving Tuesday fundraising cannibalizing their year-end campaigns, our data analysis shows the opposite. Giving Tuesday actually boosts your overall results by tapping into a different
network of donors. In fact, 15% of new donors aquired on Giving Tuesday
will give again before the next Giving Tuesday and they become peer-to-peer fundraisers 3 to 4
times more frequently than donors acquired on December 31. Now is the time to capitalize on his powerhouse giving day, which is why we’ve created a helpful resource page just for you. Visit the page to get access to a jam-packed library of
Giving Tuesday resources, creative campaign examples, and so much more. Here’s to making Giving Tuesday even greater!