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What Makes Fundraising Difficult and How To Overcome It

What Makes Fundraising Difficult and How To Overcome It

Let’s face the harsh truth: fundraising
is tough. There are thousands of nonprofits, schools, and community
organizations that are competing for your donors. Hi, I’m Kristy with Funds2Orgs and I’m Eric, hello. We’re going to give you a few brilliant tips on ways to
overcome the difficulties of raising money. First, we need to understand the challenges of why fundraising is so difficult. Prospects and donors don’t
usually have a full understanding of what the charity does in the community.
It’s also difficult for donors to understand the measurable results an
organization is making within the community. Leadership and organization
sometimes doesn’t have a clear vision of what they’re trying to do which can make
it really difficult for fundraising efforts and for their marketing team.
Also, donors become tired of the constant requests for money from multiple groups:
from the schools of their children to peers at the office as well as religious
organizations. It can be difficult to get high-quality volunteers that are willing
to give up their time, talent, or treasure And lastly, donors only want to give to direct program costs.
They don’t always want to support the operational expenses of running a
non-profit or group which are essential for high quality operations. There are
probably a million more reasons you can come up with as to why fundraising can be
difficult these days, but one last one that can be very daunting is having so
many donations. Sounds weird, but when you think about it you have so many avenues
to get messages and get donations from. Instagram, Facebook, text messaging
voicemail, don’t be daunted by how many people are trying to give you money and
make sure you try to respond to all of them. And although there are a lot of
difficulties with fundraising, we have three brilliant tips for you to overcome
them. Tip #1: change the perspective of your volunteers. A really important
aspect of fundraising is the “ask.” It’s really important to make your
fundraising volunteers understand what they’re asking for. To overcome their
personal challenge with asking for donations the ask can be very difficult
for a lot of your volunteers especially when it comes to their friends and
family because a lot of times they feel like
they’re asking donations for themselves. Once you get your volunteers to
understand they’re asking for the cause it makes that challenge way easier to overcome. So, make sure you talk to them about what they’re trying to do. Tip #2:
everything is an opportunity. Every aspect of your work can be presented
differently to gain the type of support you want. For example, if you’re seeking
general operating help, that doesn’t exactly excite your donors. However, if
you inform them of the impact when making the ask, that “tug on the
heartstrings” can make all the difference. So, instead of asking for annual support
from your donors, ask them to ensure that the 250 kids that serve in your
after-school program have the resources that they need for next month.
You can even take it one step further by explaining what those exact
resources are. Tip #3: tell a story. [What kind of story? Well, let me
tell you.] One of the best things you can do for your fundraiser is make sure you
have your volunteers tell a compelling story about why you’re trying to raise
money in your community. [singing] People give to people. The charities
that raise the most money usually have the best stories. Take your cause and
tease stories out of your cause that tug at the heartstrings. The statistics
and facts about what you’re doing in the community will usually help your
volunteers tell your story better. We actually have a video on that too, so
make sure you check on our link down below. So, take that video and this one
and every opportunity to tell a compelling story. That way you have
something your volunteers can use to tug at those heartstrings. We hope these 3
tips helped you overcome the difficulties of fundraising. For more
information, make sure you click on those links down below and follow us on
Facebook as well as here on YouTube, give us a like, share, and subscribe. My name is
Kristy and I’m Eric. We’ll see you again next time. Bye!

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