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YETI Presents: The Wright Boys

YETI Presents: The Wright Boys


How many of you follow
rodeo on a regular basis, and watch the Wrangler
National Finals Rodeo? Was any fans of the Wright
family from Utah here tonight? [CHEERING] Cody’s a two-time world champion. Spencer’s a world champion. Jesse’s a world champion. Who knows what the future holds. Amazing to watch those young
Wright boys come along. They practice together,
they work on that style. And I think their dad
probably had a lot to do. Family is very important,
and they’re great athletes. There are 15 people who go to the NFR. So over a third of them
will be the Wrights. [MUFFLED SPEECH OVER LOUDSPEAKER] [HORSE WHINNYING] The name carries on, whether
it be Cody or Spencer or Ryder. There’s a whole herd of them. [CHEERING] [INAUDIBLE] There’s a lot of pairs
of brothers or families, but not to the extent of what
the Wright family is, no. You’ve gotta be a cowboy first
before you can be a rodeo cowboy. [MUSIC PLAYING] [BIRD CAWING] [MUSIC PLAYING] It’s a desert, and so–
it’s a high desert, so it gets colder and crap in the
winter, and hot in the summer. It’s weird. But it’s a good place to raise kids. [MUSIC PLAYING] I’ve always been involved in ranching
in some form or another my whole life. I think it kind of
builds your character, you know, and makes you want to win. You know, it’s a hard way of life. It’s not a real lucrative way of life. You’ve gotta have something in here
that makes you want to live that life. You learn how to work. You get a good work ethic. And I’ll tell you one thing, herding
cows and pulling concrete sure makes you want to ride broncs good. Family’s everything. Where we are in rodeo right now,
we wouldn’t be without family. My dad taking me and my mom,
taking me and taking care of us. My biggest hero is
probably my brother Cody. Steady drip wears away the stone. I don’t think too many people
worked harder at it than him. There wasn’t no rights. There wasn’t– he was just a young kid
that was trying to make a living riding broncs. Well, I want to be like him and,
you know, the kind of man he is. And I want to ride broncs like he does. It, like, changes everybody. Because they knew that if Cody
could do it, they could do it. And so they were all young, and
so they started dreaming big. He is such a great dad himself. And that’s his number
one thing is family. If he had to give up the bronc riding
and the ranching for his family, he would do it in a minute. I love that about this
family, that we’re all close and everybody is there
when you need them. And just hope everything stays the same. Being blessed with somebody that,
you know, supports me like she does, that’s probably the highlight. Might not have known it
then, but now I know it. How many years? 20 years. [MUSIC PLAYING] I remember being in
Great Falls, Montana. And they were in Dodge City, Kansas
24 hours earlier getting on horses. And that’s a 19-hour drive. [MUSIC PLAYING] I’ve probably been home a
total of two weeks from March until the end of September. I was probably home two weeks. They’re gone roughly 250 days,
230 days out of the year. So, it’s hard. They’re gone a lot, but. [MUSIC PLAYING] Oh, perfect ride. Everything’s clear. I’m marking out that first jump, and
he hits so hard he rips your feet out of there and you’re beating
him to the ground about a foot, and everything’s back. And it really is one of the
best feelings in the world. It literally feels like you’re
sitting in a rocking chair and it’s just rolling. And your feet are just flying. It’s awesome. It gets me going. I get pumped up. [MUSIC PLAYING] My free hand reached
way back, stretched out. You just let it all hang out. You’re not afraid of being hurt. You feel like you’re in total control,
but you just might be out of control. I don’t know, it’s just smooth. You can’t really explain it
unless you do it, really. Your timing has to be perfect for
you to be sitting in that saddle and making that contact right. He makes it look easy,
and it’s not easy. You hear crowds hoop and holler
the most when kind of there’s almost kind of a wreck going on. The guy that’s about
bucked off, you know, he’s up, got air between
him and the saddle and there’s kind of
bad things happening, that’s what really looks
exciting to people. [MUSIC PLAYING] Cody’s had two broken legs. Broken ribs, when they
get squished all the time. I’ve broke both tibias and fibias. Used to have rods in both legs. Broken foot. Broken ankle when he was in college. Oh yeah, broken ankle. I’ve broke my ankle. And I did get a concussion. Clavicle. He broke his clavicle. Yeah, he broke his clavicle. My shoulder come out in May. Broke my collarbone in January. I’m pretty sure he broke his back. Because he’s like a
bionic man, you know. He’s had so much stuff done to him. Yeah, he knocked his teeth– That’s just one kid. He knocked his teeth out, too. Oh, yeah, he had to
have braces for a while. Damn, one thing after another. I don’t believe there’s ever been a kid
grew up in the United States of America at one time or another
didn’t want to be a cowboy. [MUSIC PLAYING] Just gets in your– it really
does, it gets in your blood and you can’t say no. The reason why I think
America loves rodeo and they’re so attracted
to the Western way of life is because it’s the last
blue-collar sport in America. If you don’t perform,
you don’t get paid. If you don’t win, the
babies don’t get fed. I’ve always dreamed of
rodeoing with my brothers, and I’ve dreamed about
rodeoing with my dad. And it’s just all– I’m living a dream. It’s just amazing. I don’t know of any other
sport, any other activity where there has been a family that has been
so successful in one given event. Dad’s always made us work at it. I don’t know that we’re any more
talented than anybody else, but– When you look at the world
standings and there’s a whole bunch of Wrights
on the list and you’re the guy up at the top of the list,
the bragging rights in that deal’s gotta be pretty good. We have, what, five Wrights and a
brother-in-law gonna be at the finals. Well you know, I think it’s just
one of the most amazing things that we’ve seen in the
history of the NFR. This year, me and Rusty
and Ryder, my two boys, will be going to the Wrangler
National Finals together. And that’s gonna make it pretty special
for me, and hopefully them, too. I don’t know if anybody’s
ever competed at the NFR as a father having a son at the NFR. That’s a feat. You know what? I’m gonna be a nervous son of a bitch. [MUSIC PLAYING]

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